Are you one of the 100 million bloggers on the web? Perhaps you blog for pleasure and simply enjoy it. But blogging can also be a canny self-promotion tool for yoga teachers and anyone with a product or business to market.
The word blog literally means a web log, or an online diary that fundamentally allows anyone to ramble away about anything.
Anyone setting out to familiarise themselves with other blogs out there will need a modicum of patience.
As well as the estimated 100 million blogs now in the World Wide Web, there are over 200 million former bloggers who have stopped posting, for whatever reason.
It's whispered that the blogging craze, which emerged in 2001, might be about to peak: research forecasts that interest in blogging will peak this year.
This aside, if you enjoy writing and have a product (yourself, for example!) to promote, starting a blog can be a worthwhile self-promotion tool, and a whole lot of fun.
Blogs can also be a great way of keeping in touch with what's new and happening in the yoga world. If you can get some advertising on your site - google's adwords is a good start - it can also be a way to earn some extra cash.
It's also possible to use your blog as a shop window to sell products online. This way, there's no real need to also have a company website.
Here are a few popular yoga blogs to look out for:
To go about setting up a blog, check out www.blogger.com and www.wordpress.com, two of the most popular blogging platforms. Setting it up takes minutes (also keep an eye out for yoga-abode's forthcoming option for readers to write their own blogs).
As any quick trawl will demonstrate, there are plenty of badly written, rambling diaries out there - but the secret to a good blog is far from rocket science.
The most effective formula is to keep the format and message simple, short and relevant - there are plenty of slightly pointless rambles out there that masquerade as blogs.
Investigate sites such as technorati, which act as an internet search engine to find blogs. As of August 2007, technorati was tracking a staggering 94 million.
But the simple advice is perhaps the best. It's vital to update regularly and to engage with readers: if someone posts a comment, make sure you reply. Comment regularly on other blogs and build up a network of links to your own diary.
Word of mouth spreads fast, especially on the web, and a little time and patience could well pay off handsomely over time.
Do you write a yoga blog, or know anyone who does? Feel free to leave your links or comments below.
Lucia Cockcroft, editor