Brits are casting aside traditional beach holidays in favour of wellbeing breaks, according to new research. Findings show we now spend £135m on wellbeing holidays - which include yoga retreats - and that this will double by 2011.
The Mintel research indicates that people are increasingly opting for holidays with a focus on activities, relaxation, treatments such as massage, healthy eating and pampering.
Stella Photi, managing director of Wellbeing Escapes, says: "We come across a lot of customers who have incredibly hectic lifestyles and who may have a family but feel they want to have some time for themselves; some time for pampering. And I don't think people feel guilty about that."
A spokesperson for the Association of British Travel Agents adds that the move towards health breaks is part of a wider trend for more varied and more active holidays.
Picture source: Wellbeing Escapes