Brits opt for Wellbeing breaks

Friday 20 April, 2007

Wellbeing EscapesBrits are casting aside traditional beach holidays in favour of wellbeing breaks, according to new research. Findings show we now spend £135m on wellbeing holidays - which include yoga retreats - and that this will double by 2011.

The Mintel research indicates that people are increasingly opting for holidays with a focus on activities, relaxation, treatments such as massage, healthy eating and pampering.

Stella Photi, managing director of Wellbeing Escapes, says: "We come across a lot of customers who have incredibly hectic lifestyles and who may have a family but feel they want to have some time for themselves; some time for pampering. And I don't think people feel guilty about that."

A spokesperson for the Association of British Travel Agents adds that the move towards health breaks is part of a wider trend for more varied and more active holidays.

Picture source: Wellbeing Escapes

 

 

 

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