Canadian yogawear brand, Lululemon, has opened its first New York store. The decision to open a New York shop is an obvious move for the company, given that there are an estimated 300,000 yoga practitioners living in the city.
Chip Wilson, Lululemon's founder, says: "We have been waiting for the right location for Lulemon in New York. We knew we hadn't really arrived in the US until we had a NY location.
"The Upper West side of New York is showing an emergence of heatlh, yoga and fitness businesses and we are pleased to be part of the community."
The yoga clothes made by Lululemon Athletica are known for their contemporary but practical edge: fabrics used include Luon, a 86% nylon, 14% lycra mix, and silverescent, a technology that incorporates anti-bacterial silver into the fabric.
The New York branch is 2,245sq ft. Lululemon was founded in 1998. It employs 650 staff and has branches across the US and Canada, with headquarters in Vancouver.