Best selling US magazine Yoga Journal is to increase the frequency of its issues from seven to eight a year from January. The news follows the announcement earlier this month that the title, which reaches over a million readers bimonthly, has been bought by media company Active Interest Media.
Since it launched in 1975 the title has become the widest read yoga magazine internationally, and its brand has expanded to include conferences, books, videos and DVDs.
Its website, www.yogajournal.com, has also been a runaway success story - it now has the largest yoga-based web presence in the US.
The success of Yoga Journal has gone hand-in-hand with the rising popularity of yoga in the US. The number of people practising yoga there has rocketed 136%, to 17 million, since 2001, according to a Spring 2006 study.