The number of Americans practising yoga has leapt 43% since 2002, according to a study by US magazine, Yoga Journal.
Roughly 16.5m people practised yoga in the US early last year, the survey found – and between them spent almost $3bn a year on yoga classes and products such as clothing, equipment and holidays.
The phenomenal growth of yoga in The US is also reflected by the success of Yoga Journal itself: readership has doubled in the last four years, to 325,000. The title is now licensing a Russian edition and preparing to expand into international markets.
An earlier study by the title found that over half of the general population, or 110m people, have at least a casual interest in yoga – and that over three quarters of practitioners were women, while half had at least a college level education.
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