In the UK and in most Western countries, older people are by far the fastest growing population segment.
There are now 1.7m more over 65s than there were just 25 years go. The fastest population increase of all stems from the 'oldest old' - those over 85.
Yet the way Uk society views and treats this under-valued, virtually ignored group of people remains unenlightened at best - and negligent at worst.
So it's wonderful to know of the launch of a company, Happi Hands, specialising in therapy and wellbeing for those living in care homes.
Happi Hands offers therapy, manicures and hand treatments for the elderly. Founder, Jane Ligthfood, says: 'We offer a completely new approach to the care of one of the most neglected groups in society, the elderly.
'When you've got young kids you're touching them all the time, you stroke them when they're upset, you stroke them to make them feel better... When you're adult though, it all changes. That's even more true in a care home - and that's when people need that touch most.'
Older people need care, love and attention just as much - probably more - than others. Studies have shown that 'slow stroke' massage therapies are highly beneficial to out-patients with Alzheimer's disease.
Perhaps the existence of Happi Hands will, in a small but important way, invite a shift in perception of how we care for our older people.
There has to be a big gap in the market to bring yoga to this age-group. We're all used to gazing at pictures of ultra flexible, honed models in lotus pose, or striking a perfect handstand - yet yoga is not about this.
Forget standing on your head; basic breathing exercises, gentle stretches, and accessible meditation techniques would help to ease some of the loneliness, isolation and depression felt by this neglected part of our society.
For more about Happi Hands, click here: www.happihands.net
Lucia Cockcroft, editor

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