Brahmani Yoga in Incredible India campaign

This fabulous image has brought some great PR for Julie Martin, owner of the Brahmani Yoga Centre in Goa.

Martin featured in a print advertisement that run across a spectrum of international magazines, including Conde Nast Traveller, The Times, Newsweek and some in-flight titles.incredible india brahmani yoga

The high-profile Incredible India campaign launched with much fanfare in Spring 2005 and has run across TV, radio and the internet as well as traditional print media.

For the year 2005-6, the India government set aside an impressive $48m (£32m) for the campaign.

This year has seen a falling away in tourist visits to the sub-continent, partly due to the Mumbai attacks in November 2008. Real GDP growth for the country's Travel & Tourism economy is expected to be only 0.2% this year.

However, predictions are that this is a temporary blip - according to the World Travel & Tourism Council, India expects a steady 7.7% growth rate in tourism over the coming decade.

It's interesting that a whole section of the Incredible India website is dedicated to yoga - there's even an explanation of Patanjali's eight limbs.

Ayurveda and 'wellness' also enjoy prominence on the site - shining evidence of India's irresistible lure as the world's foremost destination for spiritual seekers of all kinds.

Lucia Cockcroft, editor