This Saturday, The Guardian and The Times devoted almost a full page to controversial Indian guru, Baba Ramdev. The coverage is a measure of the ever-wider influence Ramdev is having in India, and even further afield.
Baba Ramdev is credited by some as bringing yoga back to India; the charismatic yoga guru is beloved of middle class Indians, many of whom credit him with helping to restore their health - or offering hope of a cure.
Every morning, he appears on a dedicated Indian TV channel, chanting prayers and offering pranayama exercises and asanas that he claims will cure an astonishing panoply of illnesses - from back pain to HIV and cancer. More than 20 million Indians tune in to see him every day.
Ramdev's latest scheme is a cruise. But it doesn't come cheap: the yoga cruise from India to China cost participants £1,000 a ticket.
Another new venture charged patients up to 40,000 rupees (almost £500) to be amount the first to spend week at a village of 300 bungalows offering spiritual retreat.
In Indian terms, this is a fabulous amount of money - clearly only the middle and upper classes will have the financial means to go along.
I'm deeply sceptical about Ramdev's motives. There's no doubt he hails from a humble background, has plenty of stage presence and can perform an asana seamlessly.
But when, last year, I went to see him perform in London, I came away with a strong feeling that performing - and charging for the pleasure - was what this man does best.
If Ramdev's aims are so altruistic, and he's genuine about spreading the benefits of yoga practice, why charge such extortionate prices?
It's undeniably a good thing that he is helping a generation of Indians re-discover yoga and the yoga lifestyle - there's little arguing with his assertion that 30 minutes of asana practice every day, combined with pranayama (breathing) techniques and a vegetarian diet, will improve health.
But his extravagant claims that yoga as a cure for terminal illnesses such as cancer is dangerous, disingenuous and dubious. Yoga is great - but there's a limit to what it can do.
Read my post about seeing Ramdev live in London.
Fraudster or saviour: what do you think about Ramdev? Please log in and share your thoughts.
Lucia Cockcroft
editor
As a postscript - I received this email from a Yoga Abode reader and Indian national named Nalini. I am posting his comment here because it reflects an important 'other' viewpoint that we in the West aren't often exposed to:
'Ramdev does speak out at the politicians, and multinationals, but don't forget that he is the only one who can.
There was a time when thugs were ruling India, and no one dare speak out. Swami Ramdev did in his early morning sessions. He dared to confront lots of bent politicians in his slot. The Indian Press and public were with him, but he is not a dangerous man as suggested in the Guardian recently.
The multinationals like Coca Cola and Pepsi needed confronting as well - in India these drinks were analysed, and they were found to contain harmful insecticide. Cocacola and pepsi have 8 spoons of sugar in one helping, Indians are more prone to diabetes, does it not make sense to make the public aware?
India now has progressed tremendously and Swami Ramdev is using TV medium which is widely available in India - even in the slums - to get his message across to the masses.
Yog is our heritage with good side effects. The western media should try out his "brand" of yoga as they call it before they slate Swami Ramdev and call him derogatory names.
He is a respected Guru. He is very charismatic and can hold the attention of 50,000 to 100,000 people on a daily basis for up to 3 hours and with no need for police for crowd control as in a football match. Doesn't that say something?
We are in the 21st century, we should think globally not nationally. For a change, look at what he has to give. He has come down from his cave in the Himalayas to give back health to people - OM.'